July 2013 Tourism News

Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Otsego County Tourism News
July 2013
New Member of the Tourism Team!
Amy Lieberman
Amy Lieberman joined the Otsego County Tourism Program as tourism specialist on May 15. Amy has strong writing, editing and organizational skills. She’s mastered the county’s vendor claim system, our tourism website content management system, and other day-to-day office routines. She’s a great asset and will be “out-and-about” with me, attending meetings, trade shows and learning more about our tourism offerings and you – our partners who make it all come together for memorable vacations in our area. Amy plays in the Tremperskill Boys Band – bass and mandolin! So, we have a musician amongst us!
New Collateral Materials
Cooperstown Lure Brochure
Our new lure piece (pictured above) and rack card were published in early May. The rack card is distributed at NYS’s busiest information centers, Sloatsburg and Plattekill, just north of New York City. They will also be distributed at the NYS Fair in Syracuse later in the summer. The lure piece is mailed out to visitors who request information on Otsego County resultant from our advertising – so far, we’ve sent out over 8,000 copies – and we’ve only just begun.
Familiarization Tours
We’ve been fortunate to host several FAMs this spring, for domestic travel writers and international receptive operators. Thanks very much to the partners who have “modified” tours and helped me keep very tight schedules to fit brief time-frames. In addition, CBS6 Albany did a taping for a “Road Trips” segment based in the Cooperstown area to be aired in July.
Regional Programs
  • CNY Fresh is a program created by the Central New York Vacation Region, plus two counties. Funded by a $270,000 grant from the Comprehensive Funding Application process (CFA), the program is intended to promote our agricultural heritage and local products – farmers’ markets, ag-themed trails and visitor-ready farms. We will be in touch with ag partners in the near future to solicit information and commitments. We’re continuing to build our databases for a 2014 launch of the program.
  • Brew Central, another project of the Central New York Vacation Region, has taken off like gangbusters. Designed to showcase our hop-heritage, craft breweries and brew-pubs, we acquired more than 400 Facebook fans in less than two weeks – and we haven’t even started paid advertising!
  • Path Through History meetings continue this month to promote the Revolutionary War Heritage of the Mohawk Valley REDC. Leigh Eckmair, historian/archivist at the Gilbertsville Free Library, has been extremely helpful representing Otsego County in this venture.
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
TOURISM STAFF
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Deborah Taylor, Tourism Director/Newsletter Editor
Amy Lieberman, Tourism Specialist/Assistant Editor
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
THISISCOOPERSTOWN.COM
STATUS REPORT
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Here’s a snapshot of how our website is performing, May 1 – June 25, 2012 vs. 2013:

  • Site visits have increased 21%
  • Mobile traffic has increased 91%
  • Lure brochure downloads have increased 110%
  • ThisIsCooperstown.com has driven over 31,000 clicks to partner websites!
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
AMBASSADOR PROGRAM
THANK YOU!
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Thanks to everyone who participated in this year’s Ambassador Program! I was very happy to receive suggestions on how to improve the program for next year, and have some thoughts of my own on different ways to accomplish our goals, including encouraging front-line workers to be knowledgeable about our attractions. We’ll get an earlier start in 2014, and of course, Amy is on board to help from the beginning!
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
GET READY FOR 2014!
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
Amy Lieberman
75th Anniversary of the National Baseball Hall of Fame & Museum
100th Anniversary of the Springfield Fourth of July Parade
Anyone know of any other stellar anniversaries? Let us know!
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
DO BUSINESS LOCALLY
Cooperstown / Otsego County Tourism
Cooperstown / Otsego County Tourism
A message from Bieritz Insurance Agency:

The Bieritz Insurance Agency is pleased to support the Otsego County Tourism program and the businesses that are involved in tourism. Whether B&Bs, restaurants, hotels, or Main Street businesses, we can provide a competitive quote for your insurance needs. We’re still the only owner-operated independent insurance business in Cooperstown.  Call today (607) 547-2951 or visit our website for your personal quote and service that only a local business can provide!